How TikTok became Gen Z’s search engine... and why we’re worried

A study from Google found that nearly 40% of Gen Z use TikTok as their primary search engine. This shift is part of a larger trend among Gen Z which boils down to trust. Even before TikTok, young people were increasingly going to influencers and celebrities for advice, recommendations, and news, prioritizing visual platforms like YouTube and Instagram. These platforms may provide content that is more digestible, discoverable, and entertaining, but bring dangerous ramifications when it comes to the question of truth.

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00:00 How did TikTok usurp Google for Gen Z?
01:38 TikTok as a new model for search engines
04:42 Can TikTok really be a reliable source?
06:55 A new generation of fact-checkers
08:56 The many ways TikTok continues to evolve

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