The Swan offers ugly ducklings to transforms themselves into a beautiful swan. It offers women the incredible opportunity to undergo physical, mental and emotional transformations and follows them through the process. This groundbreaking idea culminates in a pageant in which one woman will be crowned "The Ultimate Swan." Each of the contestants will be assigned a team of specialists -- a coach, therapist, trainer, cosmetic surgeon, dentist and stylist -- that will work together to design the perfect individually-tailored program. The final reveal will be especially dramatic because the contestants will not be permitted to see themselves in a mirror during the three-month transformation process.