In the far, far North, where the day begins and the oceans meet, a small hamlet New Chaplino is situated. The government decided to turn the village into a tourist resort. It is winter, 30 degrees Celsius below zero. The tourists are not coming. There are only few memories of them and the snow has already covered their footprints. A documentary about the tourism influence on original ethnic groups that haven’t been affected by civilization so far and about the changes of how they experience their own culture. The documentary takes place on the Russian far north – in the Chukotka region.