We’ve all been watching the rise of Gen Z as they replace millennials to dictate the rules of today’s cultural capital – but what comes next? Generation Alpha: what will they be like? They’re set to become the largest generation in history, and it won’t be long before members of Gen Alpha are driving youth culture and popular media. So what will their tastes and values – and the world they influence – look like?
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00:00 How will Gen Alpha leave their mark?
01:02 Empowered in a time of instability
03:58 Growing up with smart tech in hand
07:24 Gen Alpha's new education landscape
11:26 The world Gen Alpha will take over
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