Eat me — or try not to is an innovative and quirky series that unravels the surprising and compelling realities about the foods we turn to the most. Mind-blowing facts, encounters with marketing geniuses who have launched these iconic, life-changing products and made them cross-cultural successes, international quests to find their true origins (let’s point out that Ketchup, in fact, comes from Asia), surprising stories about people, about money and about survival.