The “Wife Guy” Downfall - He Was Too Good to Be True

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The “Wife Guy” started out to mean someone who posts online content about his wife, but it’s now extended to include any guy who uses his wife to build his personal brand. Increasing numbers of celebrities and politicians position themselves as trustworthy and relatable based on showcasing that they’re super into their spouses. But after a string of recent infidelity scandals among these exact types, from John Mulaney to Adam Levine to 'Try Guy' Ned Fulmer, it’s hard not to automatically suspect something’s up with men who especially love gushing to the public about how much they love their other halves.

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00:00 Why we are finally worrying about The Wife Guy
02:06 What makes a Wife Guy in today's terms?
03:21 Established Titles
04:39 The Wife Guy performance
07:44 Why these scandals hit so hard
11:27 Eyes on the male home wrecker
13:44 How culture has finally wised up

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