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Molly Crockett: Beware neuro-bunk

2 medlemmar

Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

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S2012E140 - Steven Addis: A father-daughter bond, one photo at a time

Episoder (144)

Säsong 2012

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