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Rory Sutherland: Life lessons from an ad man

2 medlemmar

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

Nästa avsnitt
S2009E15 - Pranav Mistry: The thrilling potential of SixthSense technology

Episoder (29)

Säsong 2009

Liknande program (10)

TED-Ed
TED-Ed
Off Script with The Hollywood Reporter
Off Script with The Hollywood Reporter
PBS Idea Channel
PBS Idea Channel
The Novel
The Novel
Tomorrow's World Today
Tomorrow's World Today
StarTalk with Neil deGrasse Tyson
StarTalk with Neil deGrasse Tyson
The Further Adventures of SuperTed
The Further Adventures of SuperTed
Todrick
Todrick
Tosh.0
Tosh.0
ted
ted