What are Masculine / Feminine Urge Memes?

The Masculine Urge refers to a concept and catchphrase used in memes to describe common stereotypically male urges, traits and tendencies in a comedic light. The concept is often used in ironic memes that make light of and criticize the mental and physical health struggles of men and the idea that men hide their true emotions, such as "the masculine urge to do anything but go to therapy." The phrase, used as a phrasal template by swapping out the last word, became popularized in late 2021 starting around August alongside memes about The Feminine Urge.


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