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  • Время выполнения 1 час 24 минут
  • Жанры Документальный фильм, История
  • Язык английский
  • Внешние ссылки Страница на IMDB
    Страница TheMovieDB
  • Последнее обновление 13 juillet 2024 - 17:42
    на 11 базах данных

Cola Wars

14 членов

Traces the long and ferocious battle between Cola and Pepsi.

Traces the long and ferocious rivalry between Coke and Pepsi, centered on the "New Coke" debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry--stodgy, predictable, but indisputably top dog--while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola's executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.

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