When she loses her job as a waitress, Sarah decides to devote herself fully to her stammering career as an influencer on Instagram. Wiping away the failures in his search for sponsors, a bad buzz in the vegan sphere opens the doors of the Boudini company, specializing in charcuterie! Its boss, Henri Boudini, is ready to bet big to modernize its image and hires Sarah as the brand's muse. But to establish a solid partnership, Sarah must orient her image towards the terroir and rural side of the brand. She then embarks on a road trip on the roads of Belgium, in the company of Andréa, photographer and... vegetarian.