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When carmakers taunted horses
You know cars are faster than horses. But in the early days of automobiles, carmakers had to wage a fierce PR battle to win.
Vox's Phil Edwards learned about the early battles between the car and horse. Follow Phil Edwards and Vox Almanac on Facebook for more: https://www.facebook.com/voxalmanac
This marketing conflict from the early 1900s may show how a battle between self-driving cars and traditional cars could play out.
As we look ahead to a public conversation about the merits of self-driving cars over traditionally driven ones, the horse and car battle may prove to be prescient. New technologies aren't easily accepted — and sometimes even a superior product has to adopt fierce tactics to win.
And despite the car's shortcomings, the horse really did create a lot of problems that automobiles could fix. Horse manure was a serious public health hazard; thousands of horses were maltreated (and as many died); and, of course, horses had less acceleration and braking power than the car, resulting in slowdowns and accidents.
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