How Taylor Swift Created a Cinematic Universe (The TCU)

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One of the things that makes Taylor Swift’s songs so addictive is that they exist in a larger musical universe. We’re pretty used to this in film and TV, as numerous interconnected story worlds have chased the explosive popularity of the MCU. But few artists have applied the cinematic-universe approach so extensively to music. Through her combined discography, The Taylor Swift Cinematic Universe tells a unified narrative of a woman navigating her place in the world, maturing from brash, naive youth to confident, self-assured feminist full of mature, reflective wisdom. Here’s our deep dive into the motifs and takeaways of the expansive TCU.

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