András Arató was suddenly thrust into the limelight when his stock photos began appearing in a number of memes. Dating back to 2011, Arató’s image became known to the world as “Hide the Pain Harold,” a character used to express suppressed pain or discomfort. At first, Arató was startled to discover that his face was being used across the web in such memes, but as time passed, he eventually embraced his online persona and traveled the globe, giving speeches, meeting fans and ultimately becoming the internet’s beloved symbol of hiding the pain. We caught up with Arató to see what he’s been up to lately and let him share his story about becoming an online phenomenon.
Links to photos and videos of past projects:
https://youtu.be/CgzD89Eb8p0 - Commercial with Zatecky Gus
https://www.hidethepainharold.com/references/planeta - Commercial with Russian Shopping Mall Chain
https://www.hidethepainharold.com/references/dugot - Dugout x Manchester City Partnership
https://www.hidethepainharold.com/references/tedx - Tedx Presentation
https://www.hidethepainharold.com/references/cloud9 - Music clip with Cloud9+
https://www.instagram.com/trendyhelados/ - Partnership with Trendy Lenguix (Chile)
https://www.hidethepainharold.com - Official Hide the Pain Harold Website
https://www.facebook.com/painharold/ - Official Hide the Pain Facebook Page
https://www.instagram.com/painharold/ - Official Hide the Pain Instagram Pages
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