Iss Pyaar Ko Kya Naam Doon…Ek Baar Phir brings a riveting love story that will strike a chord with all of you. Set in Pune, this is the story of two distinct individuals, an innocent girl from a liberal family and a man who hates women and has turned into a chauvinist due to a tragic past. Love being a universal theme, the show will present an interesting contrast of personalities entwined in a relationship swaying between love & hate every time their paths cross.