Viewers are introduced to seven young women who dream of living a chic and fashionable existence in New York City. Chantal Chadwick, Kerri Lisa, Liz Margulies, Claudia Martinez, Angela Pham, Amy Poliakoff and Maggie Schaffer all share a passion for art, but are divided amongst their Manhattan and Brooklyn lifestyles with vastly different attitudes and tastes towards fashion, art and men.