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Página inicial → Série → 1984 → Documentário → TED Talks → Temporada 2009 Episódio 14

Rory Sutherland: Life lessons from an ad man

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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

Próximo episódio
S2009E15 - Pranav Mistry: The thrilling potential of SixthSense technology
Episódios

Episódios (29)

Temporada 2009
S2009E01 - Pete Alcorn on the world in 2200
1 février 2009
S2009E02 - Alain de Botton: A kinder, gentler philosophy of…
1 juillet 2009
S2009E03 - David Deutsch: A new way to explain explanation
1 juillet 2009
S2009E04 - Tom Wujec on 3 ways the brain creates meaning
1 février 2009
S2009E05 - Brian Cox: What went wrong at the LHC
1 février 2009
S2009E06 - Oliver Sacks: What hallucination reveals about…
1 février 2009
S2009E07 - Dan Dennett: Cute, sexy, sweet, funny
1 février 2009
S2009E08 - Carolyn Porco: Could a Saturn moon harbor life?
1 février 2009
S2009E09 - Robert Wright: The evolution of compassion
1 octobre 2009
S2009E10 - Dan Ariely asks, Are we in control of our own…
19 mai 2009
S2009E11 - Dan Ariely on our buggy moral code
1 février 2009
S2009E12 - Daniel Pink The puzzle of motivation
1 juillet 2009
S2009E13 - Ray Zahab treks to the South Pole
1 février 2009
S2009E14 - Rory Sutherland: Life lessons from an ad man
1 juillet 2009
S2009E15 - Pranav Mistry: The thrilling potential of…
1 novembre 2009
S2009E16 - Louise Fresco: We need to feed the whole world
1 février 2009
S2009E17 - Ray Anderson: The business logic of sustainability
1 février 2009
S2009E18 - Jonathan Drori: Why we're storing billions of…
1 février 2009
S2009E19 - Cary Fowler: One seed at a time, protecting the…
1 juillet 2009
S2009E20 - Jay Walker: The world's English mania
1 février 2009
S2009E21 - Mary Roach: 10 things you didn't know about orgasm
1 février 2009
S2009E22 - Bobby McFerrin - Watch me play ... the audience!
1 juin 2009
S2009E23 - Simon Sinek: How Great Leaders Inspire Action
16 septembre 2009
S2009E24 - Stefan Sagmeister: The Power of Time Off
21 juillet 2006
S2009E25 - Richard St. John: Success is a continuous journey
1 février 2009
S2009E26 - Robert Thurman: Expanding your circle of…
1 octobre 2009
S2009E27 - Stefana Broadbent: How the Internet enables…
1 juillet 2009
S2009E28 - Barry Schwartz: Our Loss of Wisdom
7 février 2009
S2009E30 - Exploring the mind of a killer | Jim Fallon
16 juillet 2009

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