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Rock-afire Explosion Billy Bob Figure Prototype!

Remember the Rock-afire Explosion band from Showbiz Pizza? The spirit of the animatronic house band lives on in collectors and fans like Justin Ishmael, who's developing a licensed figure of Billy Bob. At this year's Designercon, we check out the prototype of this toy and chat with Justin--who previously ran Mondo--about the process of making collectibles for niche fandoms.

Shot and edited by Norman Chan

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