Why Millennials Love Olivia Rodrigo

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Olivia Rodrigo's debut album, Sour, turns listeners of ALL ages into angsty, heartbroken teens. It's power boils down to one word: drama. There’s nothing audiences love more than celebrity drama, especially when it revolves around betrayal and diss tracks. But it also seems that audiences can’t help but project their own drama onto Rodrigo’s music, as she’s captured something universal in the emotions of both her work and the narrative surrounding it. Most strikingly, in a world where young female artists are often sidelined, pegged as “too emotional”, and marketed only to young girls, this Gen Z figure has captured a large millennial fanbase across the gender spectrum.

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