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25 octobre 2022 - 11:27
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The Phantom Menace Marketing Invasion
The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by what is still the biggest movie marketing campaign of all time. Billions of dollars in deals were made between George Lucas and a number of other big brands including Pepsi, Hasbro, Apple, Lego and more covering toys, games, make up, books and comics and a whole lot more. In this video we attempt to break down the ins and outs of the entire deal that really began in 1977. Plus maybe I drink a really old Pepsi. Thanks for watching!
Check out BigSandwich.co for early videos and bonus podcasts
Shadows Of The Empire Retrospective ► https://youtu.be/vO5_Br-Oonc
The Star Wars Trilogy Special Edition Retrospective ► https://youtu.be/obumGmfRHuc
James' Twitter ► http://twitter.com/mrsundaymovies
Maso's Twitter ► http://twitter.com/wikipediabrown
Edited by Matt ► https://twitter.com/Resdolph
Sources
https://www.retrozap.com/the-not-so-phantom-marketing-the-journey-to-the-phantom-menace/
https://ew.com/article/1999/03/05/star-wars-marketing-invasion/
https://www.nytimes.com/1999/05/14/business/media-business-advertising-hype-with-us-lucas-empire-invading-resistance-futile.html#:~:text=To%20help%20 cool%20the%20overheated,competing%20in%20the%20blockbuster%20sweepstakes.
https://www.latimes.com/archives/la-xpm-1999-may-21-fi-39387-story.html
http://www.iftn.ie/news/?act1=record&only=1&aid=73&rid=2715&tpl=archnews&force=1
https://www.newsweek.com/selling-star-wars-forging-legacy-393957
https://youtu.be/ugQ0f5gD5ts
https://youtu.be/VZvHIeMZG_g
https://youtu.be/TMj8HmcbWus?t=40
https://money.cnn.com/2002/05/16/news/starwars/
https://joinstarwarsuniverse.com/the-origin-of-a-successful-story-lego-star-wars-sets-1999/
https://variety.com/1998/biz/news/lucasfilm-defends-lego-star-wars-deal-1117470366/
https://www.nytimes.com/1999/05/14/business/media-business-advertising-hype-with-us-lucas-empire-invading-resistance-futile.html
https://www.latimes.com/archives/la-xpm-1996-05-16-fi-4728-story.html
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