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26 octobre 2022 - 05:45
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The Fastest Way to Waste Your Marketing Money | DailyVee 502
If you’re still spending money on billboards and print ads in 2019, your business deserves to die.
It doesn’t matter what industry you’re in … whether you’re a plumber, realtor, insurance agent, or a Fortune 500 company …
Outdoor and print media are grossly overpriced for the attention you’re getting return.
If you don’t understand this, you’re throwing your marketing dollars directly down the drain — and in 10 years, you’ll regret not putting investing more money in Facebook and Instagram advertising. Just like I regret not putting more money into Google AdWords when I was building Wine Library.
Wish more business owners understood this!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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