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Home → Serie → 1984 → Documentario → TED Talks → Stagione 2009 Episodio 14

Rory Sutherland: Life lessons from an ad man

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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

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Episodi (29)

Stagione 2009
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S2009E14 - Rory Sutherland: Life lessons from an ad man
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1 novembre 2009
S2009E16 - Louise Fresco: We need to feed the whole world
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1 juillet 2009
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