Hands down, Dokgo Ma-te is the prettiest man in the world. And he knows it! Coupled with his ambitions of power, riches and splendor, Ma-te sets out to use his good looks for equally good money. Along the way, he meets Hoon Yoo-ra, an ex-heiress who senses a kindred gold digger in Ma-te and thus agrees to be his mentor in social climbing. Yoo-ra sets Ma-te on a diabolically comical mission to seduce 10 vastly different women: after “conquering" each woman, Ma-te absorbs their individual, specialized abilities. But when the poor, but adorable Kim Bo-tong surfaces with a huge crush on Ma-te, the rules of the game change.