How Does Design Affect Decision Making? [Advertiser content from Squarespace]

While the way we interact with others changed drastically, the way that we process those interactions is as old as time. For evolutionary purposes, humans have had to detect information as quickly as possible. Being able to detect the visual subtitles between a patterned leaf and a snake’s back meant life or death.

Quick recognition isn’t just for the wild, though. That capability is utilized for interpreting interpersonal interactions, and we’ve gotten pretty good at it. Humans can determine trustworthiness in a person in just 50 milliseconds.
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