The Feminism of Hyper Femininity - More Than a Style

Today many people are embracing a hyper feminine aesthetic – and while the specific fashion trends may shift, the girly thread remains. Barbiecore, bimbo, cottagecore, coquette, “soft girl”, “shabby princess”, “dopamine dressing”... the trend cycles change too fast for most of us to keep up, but there’s a common thread to a lot of the trends - and it’s very “girly.” More than just a fad, modern hyperfemininity is a movement. It aims to be a more nuanced and intentional brand of Girl Power that celebrates traditionally feminine characteristics as strengths, while being more inclusive and forward thinking.

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CHAPTERS
00:00 Femme fashion trend breakdown
01:05 Fashions long history with feminism
03:46 Fifty shades of pink
06:27 What makes this movement inclusive

CREDITS
Executive Producers: Debra Minoff & Susannah McCullough
Chief Creative Director: Susannah McCullough
Associate Producer: Tyler Allen
Writer: HaleyJane Rose
Narrator: Charly Bivona
Video Editor: Travis Martin

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