The Problem with AI Bringing Actors Back

We are firmly in the era of artificial intelligence, which means we have technology to digitally resurrect dead artists for new projects – but does that mean we should? Tupac’s hologram performed at Coachella back in 2012 and nearly a decade later Whitney Houston’s toured across Europe. And while they’re still alive, ABBA Voyage is selling out night after night in London. It’s one thing for artists to be animated speaking their own words and singing their own songs. It’s another when they’re being used as tools to create something entirely new, that they had absolutely no say in. And there are a lot more troubling examples of how the slow acceptance of deepfakes is leading us down a scary road.

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CHAPTERS
00:00 Is AI resurrection ethical?
01:05 When bringing actors back is NOT okay
03:59 The proper ways to pay respect
07:41 Repurposing an image without consent
09:51 The dangers of deepfake technology

CREDITS
Executive Producers: Debra Minoff & Susannah McCullough
Chief Creative Director: Susannah McCullough
Associate Producer: Tyler Browner
Writer: Harry Harris
Narrator: Alani Waters
Video Editor: John Clark

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