Influencer Brands EXPOSED... more problematic than you think!

After posting a video covering the beauty industry, I wanted to do a follow up video discussing some problematic aspects of influencer brands. Unfortunately, influencer brands can be harmful, can take advantage of a vulnerable or caring audience, and can leverage an influencer's audience for financial gain. I wanted to have a conversation about when an influener brand goes too far, or uses shady tactics to sell a product and how we can identify when that is happening. With all the recent "beauty drama" and "controversy" I couldn't help but notice that the beauty gurus and influencers all seemed to have their own brands and collaborations that are somehow intertwined with the drama and controversies, and I wanted to examine whether or not that was an intentional thing, and whether or not influencers use drama to gain a favorable stance for their brand.

Arab Women-Owned Beauty Brands:
https://en.vogue.me/beauty/arab-beauty-brands/
https://www.arabamerica.com/the-arab-women-behind-your-favorite-beauty-brands/

RESOURCES:
https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
https://www.thebalancecareers.com/emotional-selling-2917210#:~:text=There%20are%20two%20potential%20approaches,for%20the%20prospect's%20biggest%20pain.
https://www.widerfunnel.com/blog/emotional-marketing-guide/

INSTAGRAM: @cruelworldhappymind

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