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24 juillet 2023 - 14:12
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Influence & Persuasion: Crash Course Media Literacy #6
We’ve mentioned already that there’s a lot of money in media and a huge chunk of that money is spent on trying to get you to do something – buy something, vote a certain way, change a behavior. How does advertising work? And what’s the difference between advertising, public relations, and propaganda? We’re going to talk about all that and more today.
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Resources:
How To Use 10 Psychological Theories To Persuade People https://www.fastcompany.com/3030173/how-to-use-10-psychological-theories-to-persuade-people
The 6 Principles of Persuasion https://www.psychologytoday.com/us/blog/sex-murder-and-the-meaning-life/201212/the-6-principles-persuasion
Impact of tobacco advertising and promotion on increasing adolescent smoking behaviours. https://www.ncbi.nlm.nih.gov/pubmed/14583977
L’oreal ad https://i.pinimg.com/originals/c9/0d/72/c90d7289dedc748eea577faede3f1def.jpg
Also: Leonardo DiCaprio and Kate Winslet really did help sell watches & perfume respectively: https://imagelocations.com/portfolio/tag-heuer-leo-d/
https://www.youtube.com/watch?v=s-kIjtbljMQ
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