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How Gwyneth Paltrow Turned A Warehouse Into A Home For Goop | Architectural Digest

Gwyneth Paltrow taps the interior-design team at RH to refine the Santa Monica headquarters of her burgeoning lifestyle brand, Goop.

The actress turned entrepreneur installed the company’s original Los Angeles office in a barn at her home in the city. A year and a half ago, the Goop magazine team relocated to a no-frills Santa Monica warehouse that was once used as a chicken coop.

The aesthetic sensibility—modernist restraint punctuated by moments of sculptural brio—is established in the reception area, where the designers paired RH’s Jean-Michel Frank–inspired Maddox sofa and chairs by Marmol Radziner with Mariano Fortuny’s theatrical Studio 76 tripod floor lamp. Elsewhere in the office, massive brass dome pendants hanging from exposed rafters conjure subtle drama overhead, while clean-lined tables and seating are assembled in multifunctional work and lounge spaces.

In Paltrow’s office, a bright-white oasis crowned by a jaunty, 1970s-style RH Modern chandelier.

Rounding out the revamped Goop headquarters is a test kitchen devised by Sam Hamilton of March, the trendsetting San Francisco kitchen-concept store, working in tandem with the Berkeley-based design firm Union Studio. The kitchen, like the rest of the office, feels quintessentially Goop: smart, efficient, and beautiful.

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How Gwyneth Paltrow Turned A Warehouse Into A Home For Goop | Architectural Digest

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