Farmers often have extremely busy schedules, and in this busy life, it's often difficult to find time for love. The concept of the show is to introduce several single farmers to the public. Viewers then have the opportunity to send a letter to the farmer they are interested in, in the hope of being selected by him or her. From all the letters received, the farmer selects ten and organizes a meeting with the authors of these letters in Paris. At this meeting, the farmer chooses two people to spend a week on his farm, so that they can get to know each other better.