Adapted from the American series, Burning Love, The Flame features Marc, an airline pilot who believes he is extremely intelligent and charismatic. In reality, his stupidity and ignorance make him the perfect candidate for game shows. He participates in a famous dating show, La Flamme. He will be the bachelor to marry. 13 candidates will then "fight" to conquer Marc's heart. If some are formidable participants, others are less so and Marc will already have his hierarchy and his preferences to the great displeasure of the presenter who does not really understand Marc's illogical choices.
Having left La Flamme, Marc thinks he is untouchable and famous. He participates as best he can in Le Flambeau, an adventure show that resembles Koh Lanta. He still believes in a dating show. He faced very different candidates, but still found some of the participants in the Flame. Belatedly realizing that he must join forces and win the challenges as a team, Marc finds himself more and more of a leader despite himself.
Not at all adapted to live on a desert island without food, Marc will have to be clever in spite of himself to succeed in winning the big prize: 450 euros.