Fodé Thiam, a soccer celebrity, creates a buzz by addressing his coach in offensive terms, calling him a "dirty toubab" (a Wolof word meaning "white"). Caught up in a media storm, the club enlisted the help of communications expert Sam Berger to manage the crisis. However, they hadn't anticipated the intervention of Marie Kinsky, her competitor, who exploits the situation by exacerbating the identity and social tensions that are fragmenting the country. The situation only gets worse...