"Anybody who tells you they know what the news business will look like in 5 years is either lying or delusional", says Dan Gross, the ex-Senior News Editor at Newsweek. Once one the world's largest print publications, Newsweek dropped the print side of its business and went online at the end of 2012. But what was supposed to be a decisive step into the 21st Century turned into a cautionary tale. As Newsweek went under, the popular wisdom that online is the future wasn't realised.