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Supermarchés des vacances, le grand rush de l’été

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C’est la période la plus cruciale de l’année. Sur tout le littoral, les supermarchés font face, pendant deux mois, à la frénésie des vacanciers.

À quelques minutes de Cannes (Alpes-Maritimes), Mandelieu-la-Napoule n’échappe pas à la règle. La population de la ville passe, chaque été, de vingt à cinquante mille habitants. Alors dans le plus grand supermarché de la ville, la pression est maximale ! Un tiers de son chiffre d’affaires se joue en juillet-août. Jusqu’à six-mille vacanciers vont se presser tous les jours aux caisses du magasin.

Pour faire face, le directeur Frédéric Astruc va mettre en place un plan de bataille et recruter soixante saisonniers. Mais la pénurie de main d’œuvre complique la tâche. Opération séduction, sessions de formation expresse : les équipes seront-elles prêtes pour le premier grand week-end début juillet ?

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S2023E21 - Vanlife : en camping-car, ils profitent des vacances toute l'année !

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