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L’été au camping : la grande passion des Français

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Chaleureux et économique, le camping est toujours incontestablement le mode d’hébergement préféré des Français en vacances. Et avec plus de 7 500 campings aménagés, la France possède le plus grand parc d’Europe. Alors que 90% du marché est détenu par des grands groupes, quelques indépendants résistent et se battent pour séduire et fidéliser les campeurs.
Nadège et Pascal, anciens menuisiers, ont racheté un camping dans le Verdon (Alpes-de-Haute-Provence) ; un établissement trois étoiles à l’ambiance familiale. Ils y ont investi toutes leurs économies. Alors pour espérer s’en sortir, ils se démènent pour leurs clients : pizzas, cocktails, lotos…
À 300 km de là, à Vias (Hérault) près de Béziers, Jean-Pierre, 51 ans, a repris le camping quatre étoiles créé par ses parents. Il mise sur les grands classiques : danse du camping, soirées mousse et apéros moules frites. Il connait toutes les ficelles pour faire tourner son établissement.

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S2022E11 - Campings, marchés, glaciers : déjouez les pièges et arnaques de l’été

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Season 2022

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