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FIFTY FIFTY

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BetaSeries' opinion
Experience the Thrill of K-Pop with SBS Inkigayo

Are you ready to immerse yourself in the electrifying world of K-Pop? Look no further than SBS Inkigayo, a South Korean music program that has captivated fans since its debut in 1991. Airing live every Sunday at 15:50pm KST, this exciting show features performances from some of the hottest artists in the industry, making it a weekly highlight for music lovers everywhere. With 29 seasons and nearly 800 episodes under its belt, Inkigayo stands as a testament to the evolving landscape of Korean pop culture.

Originally launched as SBS Popular Song, Inkigayo began its journey as a chart show but faced an early cancellation in 1993. However, the show's revival in 1998 brought back its original title and format, allowing it to flourish once again. Over the years, Inkigayo has undergone several transformations—from removing its chart format to introducing segments like Take 7 and revamping its focus on promoting K-Pop globally. This dynamic evolution not only demonstrates the show's resilience but also reflects the ever-changing tastes of audiences worldwide.

One of the standout features of Inkigayo is its various segments that keep viewers engaged week after week. The **Super Rookie** segment shines a spotlight on emerging talent by giving rookie artists or groups a chance to perform live on stage. At the end of each month, one standout rookie is celebrated as a "Super Rookie," providing them with much-deserved recognition in an industry filled with fierce competition. Additionally, segments like **Digital Music Charts** offer insights into song popularity through downloads on mobile platforms—perfect for discovering new tracks!

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