What the Kardashians Reveal About American Values

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America’s royal family, the Kardashians, are a mirror of our contemporary values. Critics may dismiss them as just reflecting the most cynical of those values, but the Kardashians are a revealing portrait of America in our present moment: they personify an All-American sentimentality for family and the family business; they espouse an individualism bordering on narcissism through their radical embrace of the selfie; and they sell a glamour ideal that glorifies work and self-invention. While Keeping Up With The Kardashians wraps up in 2021, Kim Kardashian is reported to have officially become a billionaire, and Kylie Jenner’s social media and makeup empires are taking over the world -- signaling that the power of the Kardashian dynasty will continue to morph and grow. Here’s our Take on how the Philosophy of the Kardashians reflects American ideals and why they’re such geniuses at keeping up with the culture.

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