Jesse uses a fire hydrant to rescue a woman, Donna (Rebecca Staab), who is a model, being carjacked. She takes him to a party where they photograph him as a joke, but he ends up getting a job as a model. Thus he is introduced to the concepts of fashion and advertising. Jesse's ascension angers another model, Zack (Brad Lockerman), who is trying to make a comeback. Some goons try, unsuccessfully, to take Jesse's life. Jesse investigates by breaking into Zack's apartment and discovers photographic evidence that Zack is blackmailing Fred (Sandy Simpson), the man who murdered Donna's brother and stole his designs. Fred sends four men to kill Jesse and Donna, but Jesse thwarts them and goes on to catch Fred and Zack.
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