Original release 6 mai 2013
Previous episode S02E04 - Don't Be Afraid
Number S02E05
Country United States
Genres Comedy, Documentary, Drama, Game Show, Reality
External links TheTVDB page
IMDB page
TheMovieDB page
Last update 28 avril 2023 - 14:51
on 11 databases

Power of Persuasion

214 members

By exposing us to specific stimuli, Jason Silva can prime our brains to respond in certain ways. See how identical twins interview for the same job, in the same clothes, with the same resume. They even give the exact same answers-but the order of the words in their answers is slightly different. The result? One twin comes off negative, and the other gets the job. Would you believe that Texas seceded from the U.S. if a crazy-looking guy told you? Probably not, but what if a news reporter with a microphone did? This episode unveils the subtle tactics that advertisers, marketers and con men can use to get you to do what they want, without you noticing.

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